Corporate social responsibility is the keyword for the companies these years. The demand for responsibility have never been greater than it is right now.
Not only do the consumers today think about where their poor t-shirt and sneakers are made, but they also think about how the chicken lives before laying the eggs that they are buying.
Never have companies think so much about their supply chain as today in terms of labour standards and protecting the environment.
Innovate for a better world is Nikes slogan. Back in the 1990 Nike have accusations of child labour and were in everyone’s lips. The brand was suddenly crashed a lot. It took Nike a couple of years to realize how important it was to take accountability for what there was happening in the supply chain. But today it looks like responsibility are the big factor in the corporation. At going from just focusing on labour improvement Nike has moved to what they call Considered Design. It’s going to change the design, so it maybe can cut down the waste and chemicals in the manufacturing process, which again will make work in factories less hazardous.
Like the CEO of Nike, Mark Parker say Innovate for a better world is more than just to be a single slogan. It’s the innovation of seeing challenges as opportunities.
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