Brandingstrategi: Supreme og Wood Wood

I just went home from an amazing trip to London, where I got a lot of new inspiration, and I really want to tell you about it.

I went to a store called Supreme. Supreme got a concept where the only place you can get their clothes is in their own shop. The brand is very hyped, and everyone in London is talking about, when the new collection is “dropping”. A lot of people is interested in visiting their shop, when they are in a city with a Supreme store. Supreme has 10 stores worldwide, 2 of them in the U.S.A, 1 in England, 1 in France and 6 in Japan. Supreme also got a concept, where every costumer got a limit of one item, and that’s making the brand really hyped. People want to buy the clothes, when it is dropping, otherwise you have to buy it from a reseller. Their prices could be 4 time more expensive than the retail price.

I took some pictures of the store as you can see here.

Pretty clean design and one a few of each item.

I know Wood Wood is a brand you can get all over the country right now. If we could change, that the only way you can get our brand is in our official stores, I think a lot more people will come direct to our stores and buy our clothes.