MobilePay: Analyse af betalingsløsningens konkurrenter og fremtid

This study shows what Mobilepay is and how it works plus Mobilepay’s strengths and weakness. In the presentation of what Mobilepay is, you get learn the Mobilepay is a Danish mobile app, where you can make transactions between the consumers. Mobilepay have about 3.8 million users, but is not growing that much more, because their audience is not much bigger. Mobilepay is an app where you put your credit card in it and use your pin code, to open the app. You write a number you want to send and choose a phone number you want to send money to, and that is how you use Mobilepay. Mobilepay has some strengths and weakness, their strengths is that you can download the app with Iphone, Android and Windows, and there is no fee if you are a costumer for Danske bank. We also made an analysis of Mobilepays competitors and we used three models, we used skiveskydemodellen, Konkurrencemodellen and SWOT modellen. The skiveskydemodellen is about putting all the competitors in a ring where the closets ring, has the competitors who has the same kind of product and after that we have a ring outside of that where the competitors have a product that has the basic needs and the last ring is just all competitors. In the SWOT we took Mobilepays strengths, weakness, options and threats. And the last part of our problem statement we made a discussion about Mobilepays future and its competitors. Google and Facebook is working on two projects that could destroy Mobilepays future.