Analyse af Tesla Inc. og vækstmuligheder

In this company case you will find a detailed description of Tesla Inc, an electric vehicle production company. The purpose of this assignment is to assess the economic and competitive challenges for the company, and afterwards discuss how to deal with these challenges. Analyses like Porters Value Chain, Porters Five Forces and multiple others have been conducted within the study case. Their CEO, Elon Musk, is a world-famous visionary who has a history of making something out of nothing. By working with this company, I have found that the biggest challenges are large scale mass production, effective batteries and increased competition on electric vehicles. If Tesla want to survive, they need to get a grip on mass production and develop batteries to outcompete other manufactures. Tesla is a forward-looking company; whose interest is to accelerate the worlds transition into sustainable energy.

Indholdsfortegnelse

Abstract2

1.0 Indledning4

1.1 Problemformulering4

1.2 Metode5

1.3 Afgrænsning6

2.0 Karakterisering af virksomheden Tesla, Inc.6

3.0 Interne og eksterne analyser9

3.1 Interne analyser9

3.1.1 Livscyklusmodellen9

3.1.2 Værdikæde for Tesla9

3.1.3 Porters Generiske Strategier14

3.1.4 Ansoffs vækstmatrice15

3.2 Regnskabsanalyse15

3.2.1 Den traditionelle regnskabsanalyse af perioden 2015 – 201716

3.2.2 Regnskabsanalyse af Q3 i årene 2016, 2017 og 201819

3.3 Eksterne analyser22