Analyze the Westport’s Police Departments buying behavior, when buying the Tesla police car
The type of buy, when it comes to the purchase of a new model 3 Tesla for Westport PD is a modified rebuy, as they are buying a product they have great experience with, however, there are a few key modifications that makes the Tesla a better option than their previous cars. A few modifications are things such as speed, sustainability, and additional pre-installed camera features. What separates the Tesla from being a new task, is the fact that all in all, it is a car. The users of the product (police officers), have to spend little to no time learning and understanding the vehicle, as they have a lot of experience with a previous car, the Toyota Prius, which is even a hybrid car.
The decision making process for the Tesla 3, involves 6 steps. It is a complex buying behavior, and has required a lot of thinking, instead of feeling (brain/heart).
Problem recognition: Westport PD has recognized the need for a more sustainable car, as the city has poor air quality whilst also having a goal to net zero emission by 2050.
General need description: The new car has to be able to drive fast for police chases, have good performance reviews, as well as a solid crash survival reliability. It also has to have a good amount of miles on it per charge, as the car will be used daily.
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