Its relevant to my main topic and it´s something very relevant in today’s society
How are websites “free”
Google, Facebook and others stay free by tracking your data and selling it to advertisers.
Over 10 million websites now use google analytics a data tracking tool
Facebook has 1.44 billion monthly active users who spend 20+ minutes active every day = 20% of all time spent online
Facebook generated on average 12$ of revenue per user – The value of your privacy
The uses of your data
Researchers determined IQ, personality or political views only from liked posts on Facebook
88% sexuality, 75% substance use – determination accuracy
Computer based personality judgements more accurate than judgements from close others
Invasive advertising system
Google and Facebook partners with Datalogix – monitor your “offline” purchases
On average people who saw an ad on Facebook and later bought a product. less than 1 percent clicked on the ad
Direct-response = call for immediate action, Demand-generaton plant an idea In your he
My opinion
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