Analysis of Sprite's 'You are not alone' campaign

Z are feeling is that there are certain subjects they cannot talk to anyone about.

‘You are not alone’ -

#ILOVEYOUHATER,

"stay fresh,”

"I'm a virgin,"

"I don't know what to do with my life,"

"I didn't kiss"

"I love boys and girls,"

"I don't like going out,"

"I'm taller than average,"

"I feel like I'm in the wrong size.

What do you think about the campaign?

The time between being a child and an adult is one of the most exciting times of your life. You try to find out who you are and shape your identity. You can try different styles, rebel against your parents or discover new interests. Southern culture refers to the lifestyle, values and norms that groups of young people share. A particular youth culture can be considered more or less contrary to norms and values in society.

I think it's a good idea to make a campaign. because so many young people know that they have a difficult life and they are not alone

What is the purpose of it?

With this in mind, Sprite launched 'You are not alone', a social ecosystem whose main purpose is to encourage conversation among groups of young people of the same type.