Account for the Indian market of mobile phones. Your answer may have no more than 2.400 keystrokes.
As mentioned in the sources, India is a very price-sensitive market and they are quite cautious when it comes to price and value. India is the second most populated country in the world with a lot of peope and all those people need/want phones. Although, a great deal of the Indian market is untapped, meaning that only a quarter of the population in India actually own a smartphone. This is a huge opportunity of untapped market potential, but selling smartphones to that part of the population will probably be a bit of a challenge, especially to a company like Apple. India has become one of the worlds largest economies over the recent years as well as consumers of phones and electronics. Indias growth is constantly increasing and will presumably pass China in the near future. India might be the fastest growing economy, but many fear that it is not nearly fast enough for the people of India to benefit from it. Indias prime minister Modi came to power in 2014 and has since then helped Indias economy greatly by attracting foreign direct investment. Although, this reform didn’t help export or manufacturing in India, despite the campaign Modi created, which some say is caused by domestic development.
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