The Rise of Discount Supermarkets in the UK

The introduction of discount supermarkets in the UK Economic factors have brought about change in how consumers think about shopping and where they make purchases. The financial crisis brought changes to many UK families and the price awareness increased. Groceries, especially food, is a large share of a family budget, so naturally consumers are motivated to search for cheaper alternatives. Price and quality hangs together, but it seems like the discounters have proven to the consumers that the relationship does not necessarily need to be as defined by “the big four”. The lower prices are easy to document. A consumer