Burberry marketing case: promotion mix og målgruppe

Burberry marketing case 1. profile briefly a primary target group for the article in appendix 1: From the sources given in the assignment it is possible briefly profile the Burberry’s primary target group. The article shows screenshot taken from Burberry’s own Pinterest page. Here Burberry has created a personalized experience for potential customers, where people answer a few questions and are then presented a personalized Pinterest page with products to look at. The products shown are all in the makeup category. From this you can conclude that the intended target group for Burberry’s Pinterest page is women who are quite