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26 The LEGO Company Indholdsfortegnelse The Mission To nurture the child in each of us. We will do this as the world leader in providing quality products and experiences that stimulate creativity, imagination, fun and learning. The Vision Our goal, for the LEGO brand, is to be the strongest among families with children in 2005. Introduction Whenever one wants to make a portrait of a major company like LEGO, it is always a problem to find out what it is important and what is not. There is so much information, and therefore it is often difficult to cut through to
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