Lego ends partnership with shell

Assignment 4 – Lego ends Shell partnership In what way has Lego cooperated with Shell? Shell and Lego´s corporation consist of a marketing contract. When a consumer was buying fuel on one of Shell´s many service stations he or she would receive a Lego product. Often the product from Lego would be a racing car or something similar. This marketing contract was supposed to increase the volume of sales for Lego and Shell in the shape of petrol and Lego´s products. Do you think children have been harmed because of Legos cooperation with Shell? Basically not. I do not think