Alkoholkultur i Danmark og Australien: Carlsberg på cider-markedet

Beskrivende rapport omkring alkoholkultur set i relation til henholdsvis Danmark & Australien, samt case matriale om et Dansk eksportfirmas vej til de Australske markeder med deres alkocider produkter.

Abstract:

The following rapport is a mix of English and Marketing, in the rapport we look at the behavior or more specific the alcohol behavior. At the start we get to know what the differences are between the Danish and the Australian people. Do we all know how Australia is a lot more masculine country compared to Denmark. We will look at Danish and Australian way to taste the booze, what is the normal way to get drunk in Denmark? In the rapport we look at the differences and compare them to each other. Danes drink to socialize where Australians gets drink to get the taste. At the end of the rapport there is a consuming analysis where we get to know, what and how much each population get to drink. After reading about what the population in the two countries are consuming, why not get to know what a well-known Danish company (Carlsberg) will react if they would like to go “all in” at the Australian alcoholic cider market. In the rapport will there be used familiar model like Geert Hoffstede’s: 5 cultural dimensions. A very exciting rapport where we get to know some of the cross cultural differences between two countries and see if a Danish company can take action in the Australian marked.