McCain Foods: Marketingkoncepter og marketing mix

McCain Foods is a privately owned company that is specialized in the frozen food industry. McCain Foods is mainly French fries but they also produce desserts, pizza, oven meals and all that kind of food, so it’s mainly fast food, but they also focus a lot on health so they also have products that runs low on fat and sugar, and they are still trying to improve the healthier food that they have. The number of growers they partner with worldwide is currently on 3.200. 4 brothers founded McCain Foods in 1957 in Canada. McCain Foods has more than 19.000 employees and they also has 57 different locations worldwide, but their headquarter is in Canada.

Which concept is used by McCain Foods?

The concept that’s being used by McCain Foods would probably be the product concept. Why you may ask? Well, first of all McCain Foods is a company that sells frozen food, mostly potatoes but it’s in the food section so people may not be that much into for example the production concept. I would say that it’s more about the quality of the food, how good recommendations they have, and if it’s affordable. If your looking or groceries with quality the price will be at the higher end but if a company has a lot of money and want’s to do something different than the competitors it would be great if they had good quality for a affordable price.