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Skribentens beskrivelse af McCainQuestion 1: Which concept is used by Mc Cain Foods? (20 %) Question 2: Describe the needs and wants of the users of Mc Cain products. (20 %) Question 3: Discuss how Mc Cain could improve the use of the 4 P’s in their marketing mix.(30 %) Question 4: Discuss the pro’s and con’s of the Boston Matrix in general. (30 %) The percentages reflect the importance of the questions. Estimated student time: 5 hours Approx. 3-4 pages (+ appendices) This should be your individual assignment – no team work.Lignende opgaver
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