Matas - virksomheds økonomi

Assignment – Matas 1.1 - Assess which growth strategy Matas A/S used in the initialization of the concept StyleBox City Matas Matas created a new chain called StyleBox City Matas. The concept is that you can go there, and get your hair, nails and makeup fixed, in one place. It can all be done under the same roof, which is not seen that often in any stores.When looking at Ansoffs’ growth matrix, I assess that it is an existing market but a new product. Matas didn’t create a new market to their product, they created a product to an existing