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Studieretningsopgave International Økonomi & Virksomhedsøkonomi Vejledere: Mark Christiansen og John Albin d. 19/12-2014 af Peter Søndergaard Abstract This study examines the effect that the global economic crisis had on Denmark and how the convenience stores had to change their strategies. The International Monetary Fund has supplied various economic indicators to make the study of the evolution in Danish economy. A SWOT-analysis explains where the convenience store Kvickly has its strengths and weaknesses related to their competition. The work behind the study contains different types of analytic models, which have been used to make a total SWOT-analysis. The strategy behind Kvickly
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