Unge forbrugere og salgsstrategier

Nowadays kids and youngsters are big spenders of money. They use a lot of money on pleasures, clothes, cd’s and junk food. To finance their usage, they have to work hard after school, when the parents often not wanting to give a sufficient amount of funds. Sometimes this affects their homework, maybe even leading them to falling asleep in classes at school, and it can be hard finding time to be with their buddies. There are advantages though. They learn to manage their money, they learn to keep a job, they learn to arrive on time, and they get work experience, that they can use in their future career.

B.

‘I don’t see why some people should get privileges. We’re all paying for the goods and I expect the same quality service.’

Personally I’d side with Veronica, whom the quotation is from. My reason for that, is plain and simple. Its due to that I don’t think its fair to everybody else that a selected few, are to be treated better than everybody else or being offered premium deals just because of the fact that they’re considered the better costumer because they buy more than others do. To differentiate people and offer prerogatives to some and not offering it to everyone, I find that wrong and I’d personally be irritated by that myself, as I take no joy in people having something that I don’t have. Though I do have, to view it from the store’s perspective. As I can see that it might seem like a great idea to provide such a privilege to some of their costumers, because it could be the thing that encourages their costumers, to remain loyal and remain a regular costumer so that the store, doesn’t lose their costumers. By doing this it could maybe force, the costumers that haven’t been offered this privilege. To buy more so that they wouldn’t be excluded from this great deal/offer. It might even lead the store gain a substantially huger amount of costumers that might choose their store over some other store that might be closer. Such a campaign would make people drive the extra kilometers, which you can observe when Danish people drive to the German border. To buy at a bargain instead of buying these products at these steep prices.