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Effektiv markedsføring til unge

  • Engelsk
  • 2.g el. lign.
  • Afleveret til 7
  • 3 sider PDF

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Effektiv markedsføring til unge er en engelsk-opgave fra 2006 til 2.g el. lign., afleveret til karakteren 7. Fylder 3 sider (751 ord, ca. 3 min. læsning) og blev publiceret 14. januar 2010.

Denne opgave undersøger effektiv markedsføring rettet mod unge forbrugere. Den inkluderer en salgsbrev fra Aerodeon til H&M, en analyse af SMS-marketing og micro-targeting, samt et internt memo om implementering af nye strategier. Opgaven diskuterer fordelene ved at bruge tekstbeskeder og teen-magasiner til at nå målgruppen.

Redaktørens vurdering
10 Fortrinlig
Opgaven indeholder en god analyse af marketingstrategier rettet mod unge, herunder SMS-marketing og micro-targeting. Den er velstruktureret med eksempler på forretningskommunikation.
Struktur
10
Faglig dybde
10
Kilder
7
Fuldstændighed
10
  • aerodeon
  • forbrugeradfærd
  • h&m
  • kommunikationsstrategier
  • marketing
  • memo
  • micro-targeting
  • salgsbrev
  • sms marketing
  • unge forbrugere

Assignment 2

AERODEON LTD

2nd Floor, 449 Oxford Street

London W1C 2 PS

Tel. +44 (0) 207 629 0089

http://www.aerodeon.co.uk

29 August 2003

H&M UK

Att. Head of Marketing

710 Fulham Rd

London SW18

Dear Sirs

Effective marketing to the young people

Aerodeon has specialised in marketing products in application of text-messages. The company has guided a line of British companies in targeting their marketing at teenagers and under-25s.

We are sure, that the text-messages are the preferred way of communication among teenagers, who is up to date and we know the young peoples consumer habits and lifestyle.

In the meantime, the ideal campaign is a combination of advertisements in teen-magazines and text-messages. The advantage of text-messages is, among others, that you promptly can send daily news and offers to interested young people, who are already registered in different clubs. In England alone the number of members is more than one million.

If your firm is interested in hearing closer about, what we can do for you, you can visit our website. Furthermore we can offer you a personal presentation at your firm as arranged.

We are looking forward to hearing from you

Yours faithfully

AERODEON LTD

Andrew Jones

Managing Director

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