Assignment 2
AERODEON LTD
2nd Floor, 449 Oxford Street
London W1C 2 PS
Tel. +44 (0) 207 629 0089
http://www.aerodeon.co.uk
29 August 2003
H&M UK
Att. Head of Marketing
710 Fulham Rd
London SW18
Dear Sirs
Effective marketing to the young people
Aerodeon has specialised in marketing products in application of text-messages. The company has guided a line of British companies in targeting their marketing at teenagers and under-25s.
We are sure, that the text-messages are the preferred way of communication among teenagers, who is up to date and we know the young peoples consumer habits and lifestyle.
In the meantime, the ideal campaign is a combination of advertisements in teen-magazines and text-messages. The advantage of text-messages is, among others, that you promptly can send daily news and offers to interested young people, who are already registered in different clubs. In England alone the number of members is more than one million.
If your firm is interested in hearing closer about, what we can do for you, you can visit our website. Furthermore we can offer you a personal presentation at your firm as arranged.
We are looking forward to hearing from you
Yours faithfully
AERODEON LTD
Andrew Jones
Managing Director
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