Apple Inc.: virksomhedspræsentation

Apple Inc.

Company presentation

| English C | 01/12-17 | GF2 EUDN |

Contents

Introduction2

Problem Statement2

Apple3

Conclusion5

Sources6

Introduction

I chose Apple Inc. because it’s a company that has my attention. In my free time, I have spent a lot of time researching Apple, because I think it’s a very interesting company, with a very interesting history. When they announce new products, I always watch the keynote, so I can be informed about the new products. I want to be an apprentice at Apple because it’s a good opportunity to evolve my knowledge about technology, and working for the most valuable company in the world, also opens new gates for my future.

Problem Statement

How can Apple be such a huge success, despite the fact that their products are extremely expensive?

- What is the history of Apple?

- What makes Apple products so expensive?

- How can Apple provide only the best quality for their costumers?

- What is Apple’s standpoints on Social Responsibility?

Apple

The History of Apple Inc.

Apple Inc. was founded on 1. April 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. Just 12 days later Ronald Wayne sold his share of the company for 500$, a holding that would be 72 Billion dollars’ worth today. The Apple name was according to the Steve Jobs biography, created by Jobs, after he went to an apple farm. He thought the name sounded fun, spirited and not intimidating. The original Apple logo, was an illustration of Newton sitting under an apple tree. That logo created theories about the meaning of the Apple name, one example was the idea of Newton getting hit by an apple inspired him, and therefore Apple used that idea, to show people that Apple products are meant to inspire. They later went with the apple missing a bite as their logo and has been using it ever since.