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Netflix: Virksomhedsanalyse og markedsforhold

  • Engelsk
  • 2.g el. lign.
  • Afleveret til 12
  • 9 sider PDF

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Netflix: Virksomhedsanalyse og markedsforhold er en engelsk-opgave til 2.g el. lign., afleveret til karakteren 12. Fylder 9 sider (3.207 ord, ca. 14 min. læsning) og blev publiceret 23. november 2018.

Denne opgave præsenterer en omfattende virksomhedsanalyse af Netflix, herunder en gennemgang af deres produkt, service og globale markedsposition. Den diskuterer virksomhedens vision, mission og strategier, samt anvender Boston-matricen til at vurdere deres nuværende og fremtidige markedspotentiale. Desuden analyseres økonomiske og demografiske forhold, der påvirker Netflix' drift.

Redaktørens vurdering
10 Fortrinlig
Solid virksomhedsanalyse af Netflix med brug af relevante modeller og diskussion af markedsforhold. God struktur og faglig substans.
Struktur
10
Faglig dybde
10
Kilder
7
Fuldstændighed
10
  • boston matrix
  • filmrettigheder
  • konkurrence
  • marked
  • netflix
  • strategi
  • streaming
  • virksomhedsanalyse
  • økonomi

Their clientele is very extensive and includes Older and families with children.

Market and customer description? They work on a global level, but do not have many competitors.

Product and services? Netflix is a service portal where you can stream movies and comics to an amount of a month, the price is varied according to how many screens are associated with the account.

Original movies and series

Slide 2

Which kind of company is it?

Netflix is a service company

What kind of service does they offer?

Subscribers and Streaming services

Is it local or global?

Netflix has been launched in 190 countries.

What is their product?

They have a bigger committee of movies and series, and they offer more movies and so on a global level.

Slide 3

Vision, mission and strategy

Netflix Director and Founder Reed Hastings has stated the following as being the company's mission, vision, promises and values for the future:

"Becoming the best global entertainment distribution service"

"Licensing entertainment content around the world"

"Creating markets that are accessible to film makers"

"Helping content creators around the world to find a global audience"

Netflix wishes to be the best to deliver entertainment at international level.

Between the lines, the company wants to get liberalized film rights worldwide, as the situation is now, to buy rights to the same movie multiple times if they want to have it among their products in several countries.

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