The reason why I chose this firm is that I like ice coffee and Starbucks has the best ice coffee in the world. I have also chosen Starbucks because they are in so many people’s daily routine and everyone, I know loves Starbucks. They also have success in so many countries which is one thing I want to have, success.
The founders of the firm are Jerry Baldwin, Zev Siegl, and Gordan Bowker and it was founded in 1971 in Seattle. During the early 1980s, the three of them sold it to Howard Shultz who wanted to expand the firm and make it bigger. After Howard went on a trip to Italy, he decided to make the coffee bean store a coffeeshop serving espresso-based drinks. The firm then led to an aggressive expansion, first in Seattle, then across the U.S west coast and today the company operates over 30.000 locations worldwide in more than 70 countries which is really impressive.
Starbucks supports the 7th global goal which is sustainable energy. They have a saying that notes “Our vision for the future is to become resource positive – giving back more than we take from the planet and we know we can’t do it alone. It takes all of us”
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