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25-11-2012 By Nadja Dam Marketers are moving down the age-scale and target the so-called tweens as walking billboards. T weens are now the new target for marketers, and it is extremely successful, from the year of 2004 to the year of 2005, the money spend on tweens has increased from $10.5 billion to $11.5 billion. The so-called tweens are children in the age 8-12; children that are no longer children, but have yet not become teenagers. For a long time Teenagers have been influenced by the media and advertising, but it is no longer enough, marketers see a huge opportunity
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