Brøchner Hotels: Business Case analyse

Brøchner Hotels A/S

Business Case 3

[NAVN B], [NAVN C], [NAVN D] & [NAVN A] - 2.x

Niels Brock - IBB

Business Case 3

Table of contents

Synopsis

Company Profile

CSF – (Critical success factors)

Challenges for Brøchner Hotels

Mission & Vision

Methodology

Appendixes

Business model canvas

SWOT analysis

Financial analysis

PESTEL

Customer segments

Synopsis

Company profile:

Brøchner Hotels was established in 1982 when Hotel King Arthur was bought by Einer Honore and then gifted to his daughter and son in law. The Brøchner chain consists of 6 boutique and design hotels located in Denmark. They have six hotels located in Copenhagen and then they have a newly opened hostel in Aarhus. The Hotels are old restored buildings with a story to tell and the idea behind Brøchner boutique Hotels is to provide customers with a unique hotel experience where they allow them to get an authentic feel of Copenhagen and become part of the city streets an experience big hotel chains can’t provide. None of their hotels is the same, and they are not meant to look identical at all. They wish for the connection between the hotels, to be experienced inside, with the modern, authentic design, which is to be found in all the hotels, but with various ways being shown. Brøchner has since 2013 developed two new hotels and a hostel and are currently looking to expand into the international market.