An early morning on Oxford Street, the summer-sale has begun and thousands of women are waiting outside the shops. Still 20 minutes to go, before the shops open and hell unleash.
They are talking about the latest fashion and new mascara from Max Factor with their bright voices. One big chicken farm but in between them, big heavy man voices can be heard. Not only between the women…they are everywhere! What happened since men left their sofa on a Saturday morning, where they could have watched a Premier League match on television? The fact is, the match is not left behind, but men have just started to take an interest in shopping. Men’s interests are quite wide nowadays, and the new shopping habits have come to stay.
A couple of years ago, shopping was not the preferred thing for men, but today men spend a lot more money on shopping. For men it was totally feminine to go shopping on a Saturday. It was the women’s job to do that, but especially since women have taken over some male-interests, things have started to turn 180. Women began working in a bigger extent took interest in sports and also in the army. Women had almost the same interests as men, but men did not have the same interests as women, for instance health care and shopping. The image of a typical housewife did also disappear through the years because of women’s working interest. They did not have that much time to shop for the husband, instead he could go shop himself. Men had to take care of themselves. But all so because men took a bigger interest in their looks, the interest of shopping grew and grew. They bought themselves clothes and shoes etc. And today it has become normal for a man to shop at least once or twice in a month.
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