Amazons indtog i Danmark: Strategier for succes

This assignment about Amazon and is based on my problem statement “How can Amazon get the best start in Denmark for the most success”. Throughout the assignment, will I come across different types of models which will help me conclude my problem statement. The first model we will come across is the business model Canvas in the statement and a business description. The next models are in the analysis, PESTEL, 4P’s and KISS, which will help me in the discussion.The whole assignment is building on Amazon and how their success have been achieved and accomplished. About the key aspects of the company and how their future holds. Most of the assignment consists of the different types of models and analysis tools. And how I have used the different types of tools and models to imitate how they in Amazon would do it themselves. That concludes my approach to the assignment and how I have been working throughout the process. The results I have found was not that choking but more of an epiphany. As to how things take place and what is going on. In the end I concluded that when Amazon is going to expand to Denmark, they would need to change up a few things and build too warehouses one in Jylland and one on Sjaelland. Though their process of building the hype would start to stack up and give enough organic marketing for the next starting months.