Fedme i Amerika: analyse af McDonald's efter 'Super Size Me'

McDonald’s is an international fast food restaurant. The purpose of the McDonald’s company is that they want to be the best and the fastest fast food company. According to their international website. The company and the employers want to give the best service and a good experience for adults and children. To examine this subject, different types of analytic models and methods are to be included: A business characteristic of McDonald’s, cinematic effects and many other marketing models. The purpose of this is to find out how the international company McDonald’s is going after the documentary movie “Super-Size Me”, and how it affected the companies brand in the United States. After the documentary movie, McDonald’s got a bad reputation, but McDonald’s developed through the years. The results show that McDonald’s today focuses on health and the best food quality for their customers, as well they have removed the “Super-Size” portion. McDonald’s knows now as long as the customs are treated with good service and quality, the company will still be the leading company in the fast food industry.

Indholdsfortegnelse

1. Indledning5

1.2 Metodevalg & Kildekritik5

2. Virksomhedskarakteristik6

2.1 Hvad er McDonald’s?6

2.1 McDonald’s Historie6

2.2 McDonald’s i dag7

2.4 Branding8