Trump's tweets are provocative and often target his opponents with very hard language while accusing them. He criticizes Kamala Harris with the words: 'Lyin’ Kamala,' and suggests that she hasn't done anything different than Joe Biden, that he refers as 'THE WORST PRESIDENT IN THE HISTORY OF THE USA.' Trump tries to build his credibility by presenting himself as someone who speaks the truth and can see through what he believes is false leadership. Pathos is very evident in Trump's tweets, where he attempts to evoke fear and anger among the people when he says, 'THE BORDER DISASTER, WITH MURDERERS AND EVERYONE ELSE BEING ALLOWED TO INVADE OUR COUNTRY.' He claims that the Democrats will 'confiscate your guns,' which creates concern among gun owners and encourages them to 'Vote'. Kamala Harris tweets are more reflective and policy-oriented, focusing on feelings and support for social welfare. Harris builds credibility by She shows that she has personal experience with the challenges of taking care of others. This approach Kamala has is softer, which helps her connect emotionally with the audience on a very emotional level without the divisive language that Trump uses. When she shares personal stories that connect with her audience's feelings, it makes her message stronger. For example, when she talks about taking care of her mother, it makes people feel empathy and some can relate to her. By showing how important caregiving is, she touches on the emotions of her followers, making her message easier to understand and more powerful. This emotional bond helps her gain trust and support for her ideas.
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