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Memo report TO:The marketing manager FROM:Christoffer Kaspersen, marketing assistant DATE:Feburary 2nd 2012 SUBJECT:Starbucks, our biggest competitor Introduction Starbucks has over ten thousand stores around the world and their management is about to incorporate China into their already big list of countries to service. Howard Schultz, the CEO of Starbucks, said to a Business Week journalist that they are humble because of the potential on the market. Therefore, Starbucks and its’ management are trying to enhance the Starbucks experience. They keep on developing more unique products such as cakes, coffee beans, and most importantly; new types of coffee. Renewal is one
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