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Erhvervsgymnasiet Grindsted Studieretningsprojekt - IKEA Fag: Afsætning og Virskomhedsøkonomi Rikke Jakobsgaard Vejledere: Preben Graversen og Tove Kristesen D. 28/11-2014 Anslag med mellemrum: 47.726 STUDIERETNINGSPROJEKT-IKEA Abstract The objective of this assignment is to investigate IKEA as a company in terms of background, strategies and challenges in the furniture industry. Over the past 10 years, IKEA has experienced serious growth and as a consequence of the financial crisis- recession, too. Various theoretical models have been used, among others Porter Five Forces, SWOT analysis as well as a model about the de- and independence of a particular company’s environment. IKEA is very competitive,
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