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Cocio Chocolate Milk A/S: Værdikædeanalyse

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Cocio Chocolate Milk A/S: Værdikædeanalyse er en afsætning-opgave til 1.g el. lign., afleveret til karakteren 12. Fylder 3 sider (543 ord, ca. 2 min. læsning) og blev publiceret 5. maj 2016.

Denne opgave præsenterer en detaljeret værdikædeanalyse af Cocio Chocolate Milk A/S. Den gennemgår virksomhedens primære og støttende aktiviteter, herunder produktion, logistik, salg og marketing. Opgaven beskriver Cocios strategier for at øge omsætningen og udvide på eksportmarkedet.

Redaktørens vurdering
10 Fortrinlig
Solid analyse af Cocio's værdikæde med fokus på primære og støttende aktiviteter. Giver god indsigt i virksomhedens drift og strategier.
Struktur
10
Faglig dybde
10
Kilder
7
Fuldstændighed
10
  • arla foods
  • chokolademælk
  • cocio
  • eksport
  • marketing
  • produktion
  • virksomhedsanalyse
  • værdikædeanalyse

The company's administrative building company Cocio Chocolate Milk A / S 'director is named Peter Giørtz-Carlsen. Another important person in the company management is Michael Broch Hansen, he is the Sales and Marketing Director. The company is located in Esbjerg, and is 100% owned by Arla Foods A/S. The company has about 50 people employed. Cocio is an old company, it is almost 61 years old and therefore the brand has great retro-value, and reputation. However, the company recently launched a major new campaign, which targets 15-30 In this campaign, the company has spent tons of millions, and they have an ambition to double their turnover over for the next 5 years. This expansion will primarily take place in the export market.

Employee development (Human Resource Management): Information about the employees are not given other than that there are 50 employees.

Technological development: Since 2001 Cocio has inaugurated their factory in Esbjerg, the company has been able to increase their capacity by five times. Additionally, they have been given a new automated equipment on two product lines. This means that Cocio can produce respectively 30,000 bottles per hour on one line, and 28,000 cans per hour on the second line. The company's production equipment is very modern and the manufacturing process can create in a short time, so Cocio also can produce non-dairy drink produced items. In addition, the company can handle several different bottles and cans types.

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