Cocio Chocolate Milk A / S is Scandinavia's largest producer of cocoa milk with a daily output of up to 400,000 bottles or cans equivalent to approximately 150,000 liters. Cocio has more than 60 years’ experience in the production and sale of chocolate milk, and brand awareness is 95% in the Danish market. Cocio has an advantages because they are good at marketing their products, and to sell them to the costumers. You should almost think that Cocio are specialist in designing and advertising. E.g. take a look at the British Hollywood star Eva Mendes, who dresses very eye-catching (especially for men). This means that other target groups may open their eyes for Cocio internationally, because of Eva Mendes.
Value chain
Primary activities
Inbound logistics - 97 % of the gathered amount of cocoa, that Cocio orders, is UTZ-certificated. It comes from the Ivory Coast in West Africa. The Ivory Coast stands for 1/3 of the world cocoa production, so they know what they are doing. The last 3 % includes organic cocoa, as well as other cocoa types, which cannot be bought with UTZ-certification.It’s important to mention that Arla is Cocios most important supplier of fresh milk. Cocio receives the products from the suppliers and the ingredients and stored until they are getting in production.
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