Starbucks' kampagne for den tredje verden

My opinion on Starbucks and their wish for at better life in the 3. World

Today we see famous people, walk around with their daily Starbucks coffee. This have made Starbucks to some kind of fashion and be course of that, people don’t mind paying a bit more for the products.

But it isn’t just the famous people who have made Starbucks such a huge success. In some way Starbucks have managed to create the brand, which capture people’s interest and make them come back again and again.

I am one of the many fans and if I have the opportunity, to go to one of their shops, I will do it. I am amazed by all their different and delicious kinds of food and drinks and as many others I don’t mind paying some extra, just be course I love Starbucks and see it as an experience, instead of a need for something to eat or drink.

With the words: Starbucks –bigger than coffee, Starbucks have begun a huge campaign, to collect money for Africa. I think this is a great way for Starbucks to take avenge of their huge success and tell people all around the World, that Starbucks care about people, who needs money and help to live a better life.