Business Case 1
Hansen’s Fløde Is ApS
Lukas, Mikkel, Martin & Alexander
Køge Handelsgymnasium, IBS English
Title Sheet
Full name of the Participants
[NAVN F]
[NAVN E]
[NAVN B]
[NAVN A]
Assignment Title
Hansen’s Fløde Is ApS
Assignment Type
SO2 – Erhvervscase
Counsellor
[NAVN C] & [NAVN D]
Education
Køge Handelsgymnasium – HHX
Submission Date
28.11.17
Table of Contents
1.Introduction3
2.Methods3
3.Financial Statement Analysis3
4.SWOT4
5.Critical Success Factors5
6.Challenges6
6.1 Challenge 1 – Marketing6
6.2 Challenge 2 – Other Products6
6.3 Challenge 3 – Season Dependent6
6.4 Challenge 4 – Small Market Share – Growing demand for Ice Cream6
7.Action Plans6
8.Conclusion - Business Case Hansen’s Fløde Is6
9.Bibliography7
10.Appendix for Business Case 18
10.1 PESTE - Analysis8
10.2 Porter’s Five Forces - Analysis9
10.3 Value Chain - Analysis10
10.4 The 4 P’s Analysis11
10.5 AIDA MODEL – Analysis11
10.6 Micro & Macro Environment Analysis12
10.7 Financial Statement Analysis12
Introduction
In this assignment, we will be covering and working with Hansen’s Flødeis in association with the subjects Marketing and Business Economics. The case consists of a short introduction, a financial statement, a SWOT analysis, following up with our CSFs, challenges and included action-plan suggestions for these particular challenges.
Hansen Flødeis is a family-owned production company that started back in 1922. The company's core products are ice and yogurt. Hansens Flødeis is a company of 20 employees with production factory in the Jægerspris. Hansen Flødeis uses sustainable Fairtrade/certified ingredients for their ice cream – in addition, they get their cream from cows that are approx..15 kilometers away from the actual factory. By this way, their ice cream gets an insanely good taste, combined with their old brand getting strengthen by this method.
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