SRP Danske Spil

Andreas Thorsen Handelsgymnasiet Ikast 3.S SRP 2017-2018

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Andreas Thorsen

Handelsgymnasiet Ikast 3.S

SRP 2017-2018

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Side 2 af 35

Andreas Thorsen

Handelsgymnasiet Ikast 3.S

SRP 2017-2018

Abstract

In this SRP assignment, I will give an account of the firm Danske Spil A/S. After that I will give an account of the company’s promotion forms. I will then analyze two TV commercials and compare them. Finally, I will evaluate how Danske Spil A/S can promote themselves on the social media. I will use my professional knowledge from the subjects Danish and Marketing, to make this assignment. I will also use my experience and academic tools to express my knowledge. The primary focus in this SRP assignment are the subsidiary, Danske Licens Spil A/S / Oddset. There are two ways, that you can promote yourself. You can either promote yourself via offline promotion or online promotion. Offline promotion can be a TV-commercial, and Online promotion can be direct contact with the consumers through the social media. My analysis shows that Oddsets commercials can have a certain impact on the consumers. The two commercials are completely contradistinctions. In one of the commercials, Oddsets is suppressing the female gender. Three years later, they support the female gender. It is because Oddset were forced to adapt to the consumer’s poor feedback. Regarding the promotion, Oddset needs to focus more on the social media and the consumer’s preference. The times are changing. Oddset needs to adapt more to the technological evolution, especially regarding promotion. It is concluded that there are many ways the consumers can be influenced by the promotion and how the promotion is presented.