I have chosen to write about social media from the angle “social media as a means of marketing”, because I find marketing interesting. I will compare Instagram to Facebook, because they are both popular medias.What is marketing on social media?
Over the last few years, are more and more companies started to use social media as a means of marketing. The main reason is probably that social media is becoming bigger, and more people are starting use it. Statistics shows that in 2010, there were 97 billion people worldwide, who used social medias, and in 2018 there will, according to statistics, be 2.62 billion people worldwide using social medias, and it will only increase, which means that companies reach out too many peoples, when they use social media as a means of marketing. There are many ways for the companies to market themselves on social medias. Evan Carmichael are talking about 7 ways for companies to market, and dominate on social medias. One of the things he talks about, are marketing on phones, because of the social media apps, like Facebook and Instagram. By now marketing is everywhere on the social medias. Companies are using adds, so when people are using social media, adds will be shown. They are also using famous people, who will post videos and photos with product, against money.An analysis of marketing on Instagram compared to Facebook
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