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Mobile Pay: analyse af marked og konkurrence

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Mobile Pay: analyse af marked og konkurrence er en afsætning-opgave til 2.g el. lign., afleveret til karakteren 10. Fylder 11 sider (1.832 ord, ca. 8 min. læsning) og blev publiceret 7. marts 2019.

Denne opgave analyserer Mobile Pays markedsposition og konkurrenceforhold i Danmark. Den redegør for appens udvikling, funktioner, omkostninger og sikkerhed. Desuden diskuteres Mobile Pays konkurrenter som Apple Pay, Google Pay og Nets, samt appens fremtidige udfordringer og potentiale på det danske og internationale marked.

Redaktørens vurdering
10 Fortrinlig
Solid analyse af Mobile Pays markedsposition og konkurrenceforhold. Opgaven er velstruktureret og giver god indsigt i mobilbetalingsmarkedet i Danmark.
Struktur
10
Faglig dybde
10
Kilder
10
Fuldstændighed
10
  • apple pay
  • danske bank
  • digitalisering
  • forretningsstrategi
  • google pay
  • konkurrenceanalyse
  • markedsføring
  • mobilbetaling
  • mobile pay
  • nets

Vejledernes navne: Vibeke Bjerregaard og Nikolai Flagstad

15. november 2018

Mini- EOP

Indholdsfortegnelse

Abstract3

Indledning4

Redegørelse4

Hvad koster Mobile Pay?5

Overførsels begrænsning & sikkerhed?6

Analyse6

Analyse af Mobile Pays Konkurrenceforhold7

Diskussion8

Mobilepays fremtid8

Konklusion9

Kildeliste10

Abstract

Mobilepay is a mobile payment application developed by Danske Bank. This service allows you to do payments by your smartphone. Mobilepay works in the way that you add your card to the app, and then you are ready to swipe and pay. You write the number of the person you want to send money to, and then you only need to do a swipe and the money will be transferred directly. Mobile pay is one of the easiest and fastest way to transfer money around in Denmark. You can get the Mobile pay app on IOS, Android and Windows.

Mobile Pay is one of few and the most used paying application out on the market in Denmark, so competition do they have. The credit card is a competitor because of the wireless paying function. It's only a digital Credit card so you can’t send money between friends and family it's only made for C2B (consumer to businesses).

Right now, there is to big competitor for Mobilepay. Google pay, and Apple pay. Google pay, and Apple pay have become available in Denmark for not so long time ago, and it has changed the Danish payment service market for Mobilepay.

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