The MacDonalds franchise was founded in 1940 but it was first introduced to the Indian market in 1994. The whole idea of McDonalds in India was based on a trip that “Amit Jatia had to Japan where he went into a MacDonald’s-store and all he could have was a milkshake:” he loved it”.
When they first started the McDonald’s in India, Amit knew that it was going to be a though journey, but that didn’t scare Amit away from the challenge. The main thing behind the success in India was that Amit made it very localized in the way he made the food even the furniture is made locally. Overall Amit has managed to grow same-store sales by 200% and he says that he´s not done yet.
When McDonalds contacted Amit, Amit´s first challenge was to convince his family to invest in the business, that wasn’t easy because his family was vegetarians. India isn’t an easy market to work in especially for multinational companies. Amit localized all the equipment there is in the kitchen “for example we took a burger and took it apart; now piece by piece every component is made locally. So, the main reason McDonald´s so successfully conquered India was that they made it specially for the Indian culture.
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