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Super sizing Starbucks 10-11-2008 · · · McDonald´s started stalling when they had opened 30,000 shops. That was Starbuck goal, so the investors fear their stock darling. McDonald´s was a perfect goal for lawsuits, ridicule and envy, and Starbucks had only begun to taste. McDonald´s biggest problem was overexpansion ( for stor udvidning) in the end of 2001. Starbucks is opening more then 5 shops a day, 12,145 stores, ind. 8,624 in USA. Impossible to use McDonald´s as a gauge. Coffee everyday survival. Disappointed shareholders -> 4-5 percent growth -> except 7 % or better. Washington -> Coffee for every
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