This was the first commercial I have been seen who has used Pictures from the real world, and I think it is really stunning to used peoples private photos, in a commercial for a clothes brand.
If I got that question that one of my family members could be in a commercial for a disease or something like that, I would probably think a lot about it, but it also depend on which company who would use the picture, if It was an serious company who was making research for example aids, then I would let them use it, because they would use it for the real purpose, and not use it for selling are brand, Of course the company also thinking on the people who is suffering for the disease which the company is supporting, but in the end the company only want to sell their product.
But I also think that the company will earn a lot of money to the disease, but I still feel that it is wrong to use something that there is so private and emotional as a picture of a dying man, but if the man has agreed that they can use the picture then there is not so much to say but he still have to think what the family want, because they are the people who are going to watch it every day in the rest of their life.
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