Obesity is serious issue in many parts of the world. To stop increasing obesity it is important to focus on preventing it from reaching the younger generations.
The charity organisation Bernado’s launched a survey of pupils from nursery to secondary school, and it has found that schoolchildren are often bullied and are put under peer pressure because of their food choices and therefore they may tend to choose unhealthy snacks and fast food over healthier choices. Once, a boy who brought home cooked chicken with him in his lunch box was being named “Chicken Boy” by the other children. It came to the researchers’ attention that the youngsters’ lunch-preferences are associated with media-influences stereotype attitudes. For instance; eating a healthy lunch, such as a healthy sandwich and raw carrot, is often associated with “a posh sporty girl” and “goody-goody teachers pet”, and these examples represent a lack of coolness among the schoolchildren. The unhealthy snacks and fast food is associated with “the naughty, greedy boy heroes”, such as Bart Simpson and Dennis the Menace, and they are considered cool by the youngsters. The study concludes: “In the context of school, peer pressure strongly influences children’s food choices”. Bernado’s wants the unhealthy meals to be phased out of the schools in England.
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