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I have decided that certain customers our big spenders should have special treatment because they account for nearly 80% of our profits. The experiment will be carried out in a month.
The special treatment means giving big spenders gold cards and to serve these customers personally and promptly. Each cardholder will be able to:
Jump checkout queues
Get special discounts
Get a prompt and free delivery service
A 5% annual bonus depending on spending power
But of course many customers will be sceptical therefore I ask you to provide the best personal service to all customers. This by being friendly, look the customer in the eyes, listen to the customer, helping the customer etc. In other words continue to provide the service as you all do now.
In case of any questions you are welcome to contact me.
JM
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