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Trollbeads: præsentation af smykkevirksomhed og marketing

  • Engelsk
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Trollbeads: præsentation af smykkevirksomhed og marketing er en engelsk-opgave til 1.g el. lign., afleveret til karakteren 4. Fylder 2 sider (352 ord, ca. 2 min. læsning) og blev publiceret 2. oktober 2010.

Denne opgave præsenterer den danske smykkevirksomhed Trollbeads, grundlagt i 1976 af Nielsen/Aagaard-familien. Den beskriver virksomhedens historie, produktdesign og håndværk. Desuden gennemgås to af Trollbeads' marketingevents: 'Find a Smiley' og 'People's Beads', som involverer kunder i brandets fortælling.

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7 God
Opgaven giver en god præsentation af virksomheden Trollbeads og dens marketingaktiviteter. Selvom sproget har fejl, er indholdet informativt og kan give inspiration til andre elever.
Struktur
10
Faglig dybde
7
Kilder
7
Fuldstændighed
7
  • brand
  • design
  • familieforetagende
  • kundeevents
  • marketing
  • produktpræsentation
  • smykkevirksomhed
  • trollbeads

Trollbeads is a unique fascinating jewelry company which was started in Danmark back in 1976, of the Nielsen/Aagaard family, so it is a truly family business. The first trollbead that was made back then was the bead called “six Faces” or “The Mask” Design and made by Søren Nielsen. (aka Søren Sølvsmed). It is the reason that the company gets the name, trollbeads. Because the beads imagined troll faces. Today the company has 25 designers, and the beads are sold all over the world.

Trollbeads charms are handmade from the best material, including 18k gold, sterling silver, Italian glass, natural pearls, precious stone and Swarovski crystal. Every little beads has its own story, inspired by love, nature, fairytales, mythology, cultures and the world around us. Right now there are mere than 500 pieces of trollbeads so the possibilities are endless. Every beads in the collection has a special name and a special story to tells. You can design your own bracelet by selecting beads that have a special meaning for you, and that way creating your own personal story.

Trollbeads has over the years make a lot of events for the costumers, I will tell about two of them.

Find a Smiley: In January 2009 the smiley beads was sent to diffident shops all over the world. And from shop, to the shop costumers. The consumers could then decide whether they would keep it or pass it on to another person. Those who found a smiley beads should write on trollbeads website, and tells the story how they found the beads. It came many funny stories out of it. Some had even found a bead hanging down from a tree, and some found one in their underwear draw. More than 3000 people and from 32 different countries.

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