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Kevin Plank og Under Armour: forretningsudvikling

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Kevin Plank og Under Armour: forretningsudvikling er en engelsk-opgave til 3.g el. lign. Fylder 2 sider (303 ord, ca. 1 min. læsning) og blev publiceret 9. april 2011.

Denne opgave redegør for Kevin Planks vej til succes med sportstøjsmærket Under Armour. Den beskriver hans motivation for at skabe svedtransporterende tøj, de tidlige skridt i produktudviklingen og salget, samt virksomhedens vækst og marketingstrategier. Opgaven er i Q&A-format.

Redaktørens vurdering
7 God
Opgaven er en informativ Q&A om en forretningscase, der giver et godt overblik over Kevin Planks iværksætterrejse med Under Armour. Den har faglig substans og kan inspirere andre elever.
Struktur
10
Faglig dybde
7
Kilder
7
Fuldstændighed
10
  • forretningsudvikling
  • iværksætteri
  • kevin plank
  • marketing
  • sportstøj
  • succes
  • under armour
  • virksomhedsetablering

He is an earlier football player but wasn’t good at it, so he knew he had to get a job, but at the moment he didn’t knew what kind of job, only that he wanted to work for himself.

What did he decide to do? Why?

He decided to make a product that could take away the sweat.

He made the product because he hated to wear extra layers.

How did he get started?

He started looking into microfibers, he stopped by fabric stores and he made some prototypes.

How did business develop?

It developed very well. It became very successful. He had lots of happy costumers.

To whom was his first sale?

The Georgia Tech Football Team was his first costumers.

How did he achieve this?

He gave some prototypes to his friends so they could spread the word.

What was his net business?

It is very successful. It earned lots of millions.

How did things develop the next couple of years?

It grew to a big company.

What happened in 1998?

Kevin got his products in a movie. They loved his stuff so they asked for more, and they paid 30.000 dollars for Kevin to send it.

10. How was the company at the time?

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