Brev om etnografisk undersøgelse fra Happy Dog Group

09 September 2011Mr & Mrs Rogers1 Fingest CottageHaywards Heath RH16 3GY

Dear Mr & Mrs Rogers

We are a company called Happy Dog Group, and we are soon starting with an enquiry.We have chosen to make an enquiry for different families, because in every family there is different kind of age and views. Happy Dog Group has learned that if we give you a questionnaire will you write what you think we want to read! That is why we want to follow the family in real-life, to experience it. That it’s a whole new enquiry way named etnografi, it is a very popular way to make enquiries. Then can the people you examiner not under- and overplay how it really is. Our goal is to understand our customer, better than the customer even understand themselves. Etnografi is one of the best ways to understand the future and see what people actually do and feel instead of trusting on some assumption. The enquiry will happen on following way, there will be a employee to follow the family.

You will have an employee living in a week, the employee will follow you day and night. Some hours in the week will the employee follow you into the supermarket, down the street and into the restaurant. You will be ask of execute some questionnaire, tell us some information and sometimes will there also be a camera with you. One of the late days will you naturally be pay back, what you have spent on the employee the whole week.