McDonald's Happy Meals: salgsanalyse og strategier

McDonald’s

141 Brixton Road

London SW9

5. may 2004

McDonald’s restaurants Ltd.

11-59 High Road

East Finchley

London N2 84W

Regarding: Happy Meals

I am writing to you, because I have observed a fall in sales and especially Happy Meals in my restaurants in the southern part of London.

The tendency is the same in all the restaurants. There are fewer mothers with the children who visit us. Likewise I have ascertained a fall in the numbers of birthday parties per month.

Therefore it is necessary, to make an effort to improve income. I thought about an inquiry to make some big schools in the area to offer to deliver “done packed” meals to the 5 -10 year-olds students 1 or 2 times a week to advantageous prices. An offer like that would not only provide bigger attention about the McDonald’s chain, but it will also contact the bigger clientele and make future loyal customers.

I ask for response from the company about the above-mentioned initiative and potential suggestions of other ways to improve the income plus good ideas to further marketing.

Yours faithfullyMcDonald’s

Ted Jones

Is McDonald’s Passé to Kids?

McDonald’s has always had a good position on the market. They have been selling Fast Food from back in the days when the restaurant chain was funded, but these days they have been selling various more healthy products due to the high and rising focus and demand for more healthy food because of the fight against obesity.