Echo boomers og marketingstrategier for unge

Good evening everyone, and welcome. My name is Jane Buickingham, and I am from the Intelligence Group. I am here today to talk about Echo boomers and tell you about how the companies structure their strategy, when it comes to get the youth to go to vacations. There are two kinds of boomer generations, which are generation x (baby boomers) and Generation Y (echo boomers). Echo boomers are people who are born in the 1980s and early 1990s, and the age group is called the "eighties babies" generation, who are children of baby boomers. Although echo boomers are following baby boomers, there is a huge difference between these two generations. The generation we are in now, which is the generation y is a very busy generation. The young people today are extremely busy with education, work, training, technology, friends, parties, travels and the social media. It is a contrast to Generation X, where it was a little simpler and easier, because they had much more spare time in their lives, as there is in today's youth.

When young people ask their parents how they used their spare time back then, they only get a simple and a bit boring answer, which is a total difference from the y generation because they have a lot of things they can do through the whole day, because they now have a more advanced technology which makes life for young people a lot easier and more interesting. And it does not mean that they had a dull and slow life, but young people today have much more to do than Generation X had back in the days.