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Chocolate Confectionery in Belgium Category Briefing | 29 Nov 2011 HEADLINES Sales of chocolate confectionery decline by 1% in volume and increase by 2% in current value terms to reach 56,000 tonnes and €704 million in 2011 Two years after the recession, chocolate confectionery remains disappointing, especially with most mass A brands seeing a drop in their pralines sales Owing to its bite-size format and the renewed support for M&Ms, bagged selflines/softlines is the fastest growing category with an increase of 2% in volume in 2011 Despite the rising costs of ingredients, there is no atypical increase of unit price
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