The film is about a man whit the name Nick Naylor, he is lobbyist for the cigarette research institute. He is very eloquent and intelligent.
His job is to convince people, that smoking isn’t dangerous, and he tries to always be right, and prove that the others are wrong. He uses all tricks to convince people, even though he mostly lying, but his arguments are so good, that people believes all he says.
Nick is also trying to leverage its experience and skills as a lobbyist to his son Joey Naylor (played by Cameron Bright) and he will teach him to question everything.
Nick meets once a week on a restaurant called ’’Bert's’’ with his friends, the spokeswoman for the liquor industry, and the spokesman for the arms industry, Bobby Jay. They discuss and talk about what happened in their jobs this week.
The tobacco industry comes into headwinds, because the Senator from Vermont, Ortolan Finistirre (played by William H. Macy), attack the tobacco industry. Nick Naylor comes with an idea, who will help the tobacco industry. The cigarette research institute, must pay Hollywood producers, so the actors smokes in Hollywood movies, like they did in the mid 1900-century with great success.
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