Dunkin' Donuts (Marketing)

1. Dunkin Donuts was founded in 1950 by William Rosenberg. Rosenberg started the International Franchise Association and you only 20 years to get his product to Asia. Of course this is Market Development as Dunkin Donuts searched for new markets in new countries. In 2006 was Dunkin’ Brands bought by The Carlyle Group for $2,4billion. They have managed to create a good working environment, with hard working employees, but also making it fun and therefor also happy employees, which make them even more effective. “The Dunkin’ Donuts brand has traditionally stood for hot coffee, fresh doughnuts, and shelter for off-duty